{"id":5958,"date":"2023-05-19T13:15:11","date_gmt":"2023-05-19T12:15:11","guid":{"rendered":"https:\/\/www.onpoint.hr\/?p=5958"},"modified":"2024-01-24T15:41:09","modified_gmt":"2024-01-24T14:41:09","slug":"sve-o-knjizi-standarda-sto-je-tko-je-koristi-i-zasto-je-imati","status":"publish","type":"post","link":"https:\/\/www.onpoint.hr\/en\/sve-o-knjizi-standarda-sto-je-tko-je-koristi-i-zasto-je-imati\/","title":{"rendered":"Sve o knjizi standarda &#8211; \u0161to je, tko je koristi i za\u0161to je imati"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5958\" class=\"elementor elementor-5958\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4de8cca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4de8cca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d5cfd7\" data-id=\"4d5cfd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de0a279 elementor-widget elementor-widget-text-editor\" data-id=\"de0a279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Kao \u0161to treba ulo\u017eiti u kvalitetan logo, tako treba osigurati i njegovu ispravnu upotrebu. Ako imate logo, trebali biste imati i knjigu standarda \u2013 \u00a0evo za\u0161to.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f60163 elementor-widget elementor-widget-text-editor\" data-id=\"7f60163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0160to ne valja na ovim fotografijama?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0641d04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0641d04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7fdeea5\" data-id=\"7fdeea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92f0fd9 elementor-widget elementor-widget-image\" data-id=\"92f0fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-1-14-768x512.png\" class=\"attachment-medium_large size-medium_large wp-image-5997\" alt=\"\" srcset=\"https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-1-14-768x512.png 768w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-1-14-300x200.png 300w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-1-14-230x153.png 230w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-1-14-350x233.png 350w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-1-14-480x320.png 480w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-1-14.png 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c11c51\" data-id=\"0c11c51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fa41f6 elementor-widget elementor-widget-image\" data-id=\"3fa41f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-2-4-768x512.png\" class=\"attachment-medium_large size-medium_large wp-image-5999\" alt=\"\" srcset=\"https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-2-4-768x512.png 768w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-2-4-300x200.png 300w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-2-4-230x153.png 230w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-2-4-350x233.png 350w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-2-4-480x320.png 480w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Artboard-2-4.png 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd626b elementor-widget elementor-widget-text-editor\" data-id=\"5bd626b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Primijetit \u0107ete \u2013 logotipi ne izgledaju dobro.<\/p><p>Ovakvi vizualni gafovi zapravo su vrlo \u010desti, a rezultat su nepostoje\u0107e ili nepro\u010ditane knjige standarda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b308db elementor-widget elementor-widget-heading\" data-id=\"3b308db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0160to je to\u010dno knjiga standarda ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ef939 elementor-widget elementor-widget-text-editor\" data-id=\"d6ef939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Knjiga standarda (negdje i knjiga grafi\u010dkih standarda, branding book ili brand guidelines) je priru\u010dnik koji na jednom mjestu objedinjuje sve o va\u0161em vizualnom identitetu \u2013 kako izgleda va\u0161 logo, za\u0161to je ba\u0161 to va\u0161 logo, koje su to\u010dne boje koje u svom brendingu koristite, koji je va\u0161 brend uzorak, koja se tipografija koristi itd.<\/p><p>Knjiga standarda definira to\u010dne tehni\u010dke specifikacije uporabe (minimalna i maksimalna visina logotipa, pozitiv i negative logotipa, smje\u0161taj logotipa na razne pozadine, u odnosu na druge objekte i sl.), ali i koja je misija i vizija va\u0161eg brendinga.<\/p><p>Knjiga standarda osigurava <strong>dosljednost va\u0161eg brenda<\/strong>.<\/p><p><span class=\"HwtZe\" lang=\"en\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467756e elementor-widget elementor-widget-image\" data-id=\"467756e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/propair-1024x768.webp\" class=\"attachment-large size-large wp-image-5964\" alt=\"\" srcset=\"https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/propair-1024x768.webp 1024w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/propair-300x225.webp 300w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/propair-768x576.webp 768w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/propair-1536x1152.webp 1536w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/propair-1000x750.webp 1000w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/propair-230x173.webp 230w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/propair-350x263.webp 350w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/propair-480x360.webp 480w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/propair.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c02162f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c02162f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3c836f\" data-id=\"a3c836f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ad0260 elementor-widget elementor-widget-heading\" data-id=\"9ad0260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kome slu\u017ei\/tko koristi knjigu standarda?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ae1b92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ae1b92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7a90cde\" data-id=\"7a90cde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57f0f83 elementor-widget elementor-widget-text-editor\" data-id=\"57f0f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Knjigu standarda naj\u010de\u0161\u0107e \u0107e koristiti drugi dizajneri, upravo zato \u0161to su to osobe koje \u0107e kreirati vizuale koji komuniciraju va\u0161 brend. No, knjiga standarda namijenjena je svima koji barataju va\u0161im brendingom, a to zna\u010di i dobavlja\u010di, sponzori, pa \u010dak i mediji (sve ovisno o va\u0161im poslovnim aktivnostima).<\/p><p>Mo\u017eda ste platili ogla\u0161avanje i potrebno je istaknuti va\u0161 znak, mo\u017eda za neki doga\u0111aj izra\u0111ujete samostoje\u0107e brending materijale ili sponzorirate neki doga\u0111aj \u2013 to su sve mjesta na kojima je potrebno paziti kako je va\u0161 logo kori\u0161ten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ccb89 elementor-widget elementor-widget-image\" data-id=\"19ccb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Untitled-1-01-1024x768.jpg\" class=\"attachment-large size-large wp-image-5984\" alt=\"\" srcset=\"https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Untitled-1-01-1024x768.jpg 1024w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Untitled-1-01-300x225.jpg 300w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Untitled-1-01-768x576.jpg 768w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Untitled-1-01-1000x750.jpg 1000w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Untitled-1-01-230x173.jpg 230w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Untitled-1-01-350x263.jpg 350w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Untitled-1-01-480x360.jpg 480w, https:\/\/www.onpoint.hr\/wp-content\/uploads\/2023\/05\/Untitled-1-01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a715e elementor-widget elementor-widget-text-editor\" data-id=\"91a715e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kada tre\u0107e strane upotrebljavaju va\u0161 logo, <strong>svakako tra\u017eite pregled na odobrenje prije same objave<\/strong>, kako biste bili sigurni da je va\u0161 logo kori\u0161ten ispravno. Tako\u0111er, podijelite svoju knjigu standarda s onima koji trebaju koristiti va\u0161 logo unaprijed, kako bi se oni mogli upoznati s pravilima. Mnoge kompanije svoju knjigu standarda imaju istaknutu i na svojoj web stranici, kako bi ona bila uvijek lako dostupna.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e51ce50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e51ce50\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77fb81d\" data-id=\"77fb81d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c337959 elementor-widget elementor-widget-heading\" data-id=\"c337959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nemojte izgledati kao amateri<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ae7eb elementor-widget elementor-widget-text-editor\" data-id=\"07ae7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Va\u0161 logo je predstavnik i nositelj vrijednosti va\u0161e tvrtke, pa je tako njegova ispravna upotreba mnogo va\u017enija nego \u0161to vam se na prvu mo\u017ee \u010diniti. Neispravno kori\u0161ten logo izgleda jako lo\u0161e \u2013 budite sigurni da \u0107e korisnici lo\u0161u uporabu primijetiti, a time i <strong>va\u0161a tvrtka odmah izgleda neprivla\u010dno i neprofesionalno.<\/strong> Kao \u0161to treba ulo\u017eiti u kvalitetan logo, pobrinite se da je i njegova upotreba ispravna.<\/p><p><strong>Zapamtite \u2013 dobar dizajn se ne primijeti, ali lo\u0161 nikome ne\u0107e promaknuti.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kao \u0161to treba ulo\u017eiti u kvalitetan logo, tako treba osigurati i njegovu ispravnu upotrebu. Ako imate logo, trebali biste imati i knjigu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[35,32],"class_list":["post-5958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graficki-dizajn-hr","tag-branding-en","tag-logo-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/posts\/5958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/comments?post=5958"}],"version-history":[{"count":45,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/posts\/5958\/revisions"}],"predecessor-version":[{"id":6375,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/posts\/5958\/revisions\/6375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/media\/6377"}],"wp:attachment":[{"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/media?parent=5958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/categories?post=5958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/tags?post=5958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}