{"id":731,"date":"2022-12-15T10:00:01","date_gmt":"2022-12-15T09:00:01","guid":{"rendered":"https:\/\/demo.athemes.com\/sydney-main\/?p=731"},"modified":"2024-11-28T14:17:27","modified_gmt":"2024-11-28T13:17:27","slug":"sto-i-kako-ocekivati-od-grafickog-dizajnera","status":"publish","type":"post","link":"https:\/\/www.onpoint.hr\/en\/sto-i-kako-ocekivati-od-grafickog-dizajnera\/","title":{"rendered":"\u0160to (ne)o\u010dekivati od grafi\u010dkog dizajnera"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"731\" class=\"elementor elementor-731\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41e8d3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41e8d3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a8ced0\" data-id=\"3a8ced0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158c419 elementor-widget elementor-widget-text-editor\" data-id=\"158c419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nekad trebate dizajnera, a nekad vi\u0161e od dizajnera. Evo kratkog vodi\u010da \u0161to mo\u017eete, trebate i ne trebate o\u010dekivati od svog dizajnera.\u00a0\u00a0<\/p><p>#\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/p><p>Jasna, potpuna i pravovremena komunikacija klju\u010d je svake uspje\u0161ne suradnje s dobavlja\u010dima, partnerima, pa i zaposlenicima. No, znamo, u praksi posao puno \u010de\u0161\u0107e zahtjeva prilagodbe, izmjene i usputne dogovore, pa, iako \u010desto funkcionira, nekad suradnja mo\u017eda i ne ispadne onako kako smo o\u010dekivali.<\/p><p>Kako ne bi bilo zabune i nesporazuma, evo nekoliko savjeta \u0161to mo\u017eete o\u010dekivati (i ne o\u010dekivati) u suradnji s grafi\u010dkim dizajnerom i za\u0161to.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0306f8a elementor-widget elementor-widget-heading\" data-id=\"0306f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Podrazumijevajte da se ni\u0161ta ne podrazumijeva<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce00771 elementor-widget elementor-widget-text-editor\" data-id=\"ce00771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u0160to zapravo naru\u010dujete kada tra\u017eite usluge grafi\u010dkog dizajna?<\/em><\/p><p>Kada tra\u017eimo usluge grafi\u010dkog dizajna, zapravo tra\u017eimo osobu koja rje\u0161ava na\u0161e vizualne komunikacijske probleme \u2013 mo\u017eda trebate oglas na dru\u0161tvenim mre\u017eama koji \u0107e podi\u0107i va\u0161u vidljivost; ili vam je potreban newsletter kako bi vam porastao broj korisnika; ili mo\u017eda samo trebate dizajn cjenika ili kataloga va\u0161ih usluga. U svakom slu\u010daju, <strong>posao dizajnera jest vizualno formirati komunikaciju koja za vas treba posti\u0107i neki odre\u0111eni cilj.<\/strong><\/p><p>Za uspje\u0161nu suradnju s bilo kojim dobavlja\u010dem potrebno je poznavati neke osnove poslovnih procesa i poslovne komunikacije. Naj\u010de\u0161\u0107i problem koji se op\u0107enito na tr\u017ei\u0161tu usluga pojavljuje su o\u010dekivanja, odnosno neispunjena o\u010dekivanja, kao rezultat nejasne komunikacije.<\/p><p><strong>Nemojte se dovoditi u situacije da ne\u0161to morate brzinski raditi ili mijenjati jer ste pretpostavili da \u0107e dobavlja\u010d ne\u0161to u\u010diniti, ako to nije bilo jasno re\u010deno ili nazna\u010deno.<\/strong> Podrazumijevajte da se apsolutno ni\u0161ta ne podrazumijeva \u2013 uvijek provjerite i budite sigurni <u>\u0161to to\u010dno usluga obuhva\u0107a<\/u> i koju koli\u010dinu \u010dega \u0107ete od svog dobavlja\u010da dobiti. Ako niste sigurni \u2013 provjerite.<\/p><p>Kada su u pitanju grafi\u010dki dizajneri, naj\u010de\u0161\u0107e \u0107ete se sve dogovoriti bez puno muke, ali svakako se pobrinite da vam je jasno \u0161to sve ulazi u konkretnu produkciju koju naru\u010dujete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730309b elementor-widget elementor-widget-heading\" data-id=\"730309b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pisac pi\u0161e, dizajner dizajnira<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec939b elementor-widget elementor-widget-text-editor\" data-id=\"6ec939b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ve\u0107ina dizajnera u svoju uslugu <u>ne\u0107e obuhvatiti kreiranje sadr\u017eaja<\/u> za dizajn, ve\u0107 se od vas o\u010dekuje da potrebne materijale dostavite. To zna\u010di da primjerice za va\u0161u bro\u0161uru, oglas ili web stranicu trebate dostaviti fotografije, video sadr\u017eaj i tekstove koji trebaju biti objavljeni. Dodatno i kada dostavite materijal, u ve\u0107ini slu\u010dajeva dizajneri ne\u0107e dirati va\u0161e mo\u017eebitne gramati\u010dke pogre\u0161ke ili tipfelere, osim ako ste nazna\u010dili gdje treba napraviti konkretnu izmjenu.<\/p><p>\u00a0Za\u0161to je to tako?<\/p><p>S obzirom da je <a href=\"https:\/\/www.onpoint.hr\/copywriting\/\">copywriting<\/a> zasebna vje\u0161tina i usluga koja se mo\u017ee dodatno naplatiti, nije neobi\u010dno \u0161to ni po definiciji ni logici ne spada u dizajniranje. Na kraju dana, <strong>va\u017eno je kakav vam je sadr\u017eaj<\/strong>, stoga ga ne prepu\u0161tajte bilo kome. S obzirom na iskustvo i u komunikacijama i u dizajnu, u sklopu usluga koje vam pru\u017ea Onpoint, mo\u017eete dobiti oboje. \ud83d\ude09<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f837799 elementor-widget elementor-widget-heading\" data-id=\"f837799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kvaliteta va\u0161eg briefa uvelike utje\u010de na kvalitetu dizajna<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8147431 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8147431\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1207e8f\" data-id=\"1207e8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82aafa3 elementor-widget elementor-widget-text-editor\" data-id=\"82aafa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dobra priprema op\u0107enito je zlata vrijedna u bilo kojem poslu, pa tako i kada naru\u010dujete dizajn. Da, dizajner \u0107e sam istra\u017eiti temu za koju treba pripremiti dizajn, me\u0111utim kako bi ono \u0161to treba isporu\u010diti \u0161to bolje slu\u017eilo cilju za koji je namijenjeno, <strong>klju\u010dna je kvaliteta briefa<\/strong> kojeg \u0107ete podijeliti s njim.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-968935c elementor-widget elementor-widget-text-editor\" data-id=\"968935c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ako ste dizajneru dostavili brief koji jasno odgovara na pitanja<\/p><ul><li><strong>\u0160to<\/strong> (treba dizanirati)?<\/li><li><strong>Kada<\/strong> (koji su rokovi)?<\/li><li><strong>Za koga<\/strong> (tko je ciljna publika)?<\/li><li><strong>U koju svrhu<\/strong> (koji cilj dizajn treba posti\u0107i)?<\/li><li><strong>S kojim elementima<\/strong> (\u0161to je va\u017eno uklju\u010diti u dizajn)?<\/li><\/ul><p>onda od njega svakako mo\u017eete o\u010dekivati i kvalitetan dizajn.<\/p><p><span style=\"text-decoration: underline;\">Dizajn mo\u017ee biti onoliko dobar koliko je dobar va\u0161 brief.<\/span><\/p><p>Kako biste izbjegli eventualna neugodna iznena\u0111enja, evo 12 osnovnih koraka kako uobi\u010dajena suradnja s grafi\u010dkim dizajnerom izgleda:<\/p><ol><li><em>Kontaktiranje odabranog dizajnera s upitom za ponudu.<\/em><\/li><li><em>Povratno javljanje dizajnera za dodatne informacije.<\/em><\/li><li><em>Definiranje konkretnih rokova i isporu\u010devina te ponude.<\/em><\/li><li><em>Priprema detaljnog briefa i materijala za dizajnera.<\/em><\/li><li><em>Dizajniranje na temelju briefa i ponude.<\/em><\/li><li><em>Dostava prijedloga prvih verzija od strane dizajnera.<\/em><\/li><li><em>Povratna informacija i odabir verzije dizajna ili smjera.<\/em><\/li><li><em>Dorada odabrane verzije.<\/em><\/li><li><em>Povratna informacija na finalne dorade.<\/em><\/li><li><em>Isporuka finalnih materijala od strane dizajnera.<\/em><\/li><li><em>Uporaba dizajna i pla\u0107anje.<\/em><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nekad trebate dizajnera, a nekad vi\u0161e od dizajnera. Evo kratkog vodi\u010da \u0161to mo\u017eete, trebate i ne trebate o\u010dekivati od svog dizajnera. # [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,42],"tags":[12],"class_list":["post-731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graficki-dizajn-hr","category-savjeti-hr","tag-grafickidizajn"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Nekad trebate dizajnera, a nekad vi\u0161e od dizajnera. Evo kratkog vodi\u010da \u0161to mo\u017eete, trebate i ne trebate o\u010dekivati od svog dizajnera. # Jasna, potpuna i pravovremena komunikacija klju\u010d je svake uspje\u0161ne suradnje s dobavlja\u010dima, partnerima, pa i zaposlenicima. 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