{"id":9387,"date":"2024-10-22T10:03:43","date_gmt":"2024-10-22T09:03:43","guid":{"rendered":"https:\/\/www.onpoint.hr\/?p=9387"},"modified":"2024-11-06T11:16:46","modified_gmt":"2024-11-06T10:16:46","slug":"koliko-kosta-izrada-logotipa","status":"publish","type":"post","link":"https:\/\/www.onpoint.hr\/en\/koliko-kosta-izrada-logotipa\/","title":{"rendered":"Koliko ko\u0161ta izrada logotipa?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9387\" class=\"elementor elementor-9387\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b522a65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b522a65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1e0adb\" data-id=\"c1e0adb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f35a14 elementor-widget elementor-widget-text-editor\" data-id=\"0f35a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Niste sigurni koliko trebate izdvojiti za dizajn logotipa? U nastavku klju\u010dan info koji \u0107e vam pomo\u0107i u definiranju cijene.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f56b1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"03f56b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff6aa18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff6aa18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0614f4b\" data-id=\"0614f4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a7cbfb elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4a7cbfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zatra\u017eite cijenu izrade logotipa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cb5315a\" data-id=\"cb5315a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df99016 elementor-align-center elementor-mobile-align-center elementor-widget__width-initial elementor-widget-mobile__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-button\" data-id=\"df99016\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.onpoint.hr\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Po\u0161alji upit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b786b62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b786b62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea8d4b2\" data-id=\"ea8d4b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2453a5f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2453a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e27eb7 elementor-widget elementor-widget-text-editor\" data-id=\"6e27eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cijena dizajna logotipa mo\u017ee varirati, naj\u010de\u0161\u0107e ovisno o tome \u0161to je konkretan cilj koji treba posti\u0107i. Gledaju\u0107i ukupno dizajnerske usluge, logo je jedna od skupljih dizajnerskih usluga.\u00a0<\/p><p>Evo za\u0161to:<\/p><p><strong>(1) Kreiranje logotipa je projekt<\/strong><\/p><p>Dizajn logotipa je proces koji ima svoje faze; dizajner treba dobro upoznati pozadinu pri\u010de, ali i prezentirati nekoliko rje\u0161enja kako bi se kroz feedback do\u0161lo do pravog smjera.<\/p><p><strong>(2) Izrada logotipa zahtijeva istra\u017eivanje<\/strong><\/p><p>Brendovi ne nastaju sami od sebe. Iza svakog kvalitetnog logotipa stoji temeljito istra\u017eivanje \u2013 kome \u0107e biti namijenjen? Tko su konkurenti? \u0160to s tim logom \u017eelimo posti\u0107i? &#8211; i kako to onda vizualno posti\u0107i.<\/p><p><strong>(3) Dizajn logotipa zahtijeva najvi\u0161u razinu kreativne vje\u0161tine<\/strong><\/p><p>U kreiranju logotipa pla\u0107ate dizajnerovu <strong>vje\u0161tinu da zna\u010denje preto\u010di u vizualnu formu<\/strong>, a da u isto vrijeme ima kvalitete kao \u0161to su <em><span style=\"text-decoration: underline;\">prilagodljivost, asocijativnost i svevremenost.<\/span><\/em> Dizajnirati tako ne\u0161to zahtijeva najvi\u0161u razinu kreativnosti i vje\u0161tine u grafi\u010dkom dizajnu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62b800d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"62b800d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f366b5\" data-id=\"4f366b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb02fc8 elementor-widget elementor-widget-heading\" data-id=\"fb02fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koliko novaca izdvojiti za logo?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e64cb6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8e64cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cijena izrade loga kre\u0107e se od svega <strong>par stotina eura do vi\u0161e tisu\u0107a<\/strong>, pa \u010dak i desetaka tisu\u0107a. No, ako pretpostavimo da ne spadate u ovu zadnju skupinu, za logo bi bilo dobro, ako se radi o va\u0161oj tvrtki, da ne odvajate ipak suvi\u0161e malen bud\u017eet.<\/p><p><strong>Za solidan logo odvojite barem 400-500 eura, pa na vi\u0161e.<\/strong><\/p><p>Za\u0161to?<\/p><p>(Ne)kvaliteta logotipa mo\u017ee vam se vi\u0161estruko isplatiti, odnosno obiti o glavu. Ljudi su vizualna bi\u0107a i va\u0161 vizualni identitet ostavlja odre\u0111eni dojam. \u017delite da je taj dojam usmjeren, kontroliran i na va\u0161 benefit, stoga gledajte na logo kao na <strong>trajnu investiciju u va\u0161e poslovanje.<\/strong> Logotipi jeftiniji od navedenog mogu biti upitne kvalitete ili ostaviti pogre\u0161an dojam u odnosu na ono \u0161to \u017eelite posti\u0107i, ako nije temeljen na kvalitetnom istra\u017eivanju.<\/p><p>Ako trebate logo proizvoda, linije proizvoda, doga\u0111aja i sl., ne\u0161to \u0161to ne predstavlja krovni brend, mo\u017ee se raditi i o manjem bud\u017eetu. Takvi logotipi u pravilu su ilustrativni, izravniji i zahtijevaju manje \u201epozadinskog\u201c posla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b256f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b256f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9eb15d8\" data-id=\"9eb15d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8620107 elementor-widget elementor-widget-heading\" data-id=\"8620107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ovisno o tome koje su va\u0161e potrebe, u nastavku mo\u017eete usporediti koji su to faktori koji utje\u010du na cijenu:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf42a7 elementor-widget elementor-widget-text-editor\" data-id=\"fdf42a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>Sadr\u017eaj ponude <\/em><\/strong>\u2013 Naru\u010dili ste samo logo ili cijeli vizualni identitet? Iako se uvijek savjetuje kreiranje cijelog identiteta, ra\u010dunajte da je on obi\u010dno stavka za sebe, jer predstavlja i zna\u010dajnu koli\u010dinu posla.<\/p><p><strong><em>Vremenski raspon<\/em><\/strong> \u2013 Vrlo kratak rok (&lt; 2 tj) utje\u010de i na va\u0161 logo i na va\u0161 bud\u017eet.<\/p><p><strong><em>Industrija <\/em><\/strong>\u2013 Neke industrije su zahtjevnije za dizajn logotipa, kao\u00a0 npr. tech, IT, financijski sektor i sl., stoga zahtijevaju i kreativnija rje\u0161enja, \u0161to utje\u010de na cijenu.<\/p><p><strong><em>Broj verzija i iteracija <\/em><\/strong>\u2013 Dobar dizajner ponudit \u0107e vam nekoliko verzija logotipa, ipak broj iteracija nije beskona\u010dan i mo\u017ee predstavljati dodatan tro\u0161ak.<\/p><p><strong><em>Poluproizvod<\/em><\/strong> \u2013 ukoliko ve\u0107 imate konkretan izgled logotipa, to mo\u017ee utjecati na cijenu, ali mora biti kreativno zna\u010dajan. Ipak, savjet je da vidite ipak \u0161to mo\u017eete dobiti od kreativca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Niste sigurni koliko trebate izdvojiti za dizajn logotipa? U nastavku klju\u010dan info koji \u0107e vam pomo\u0107i u definiranju cijene. Zatra\u017eite cijenu izrade [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,42],"tags":[32],"class_list":["post-9387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graficki-dizajn-hr","category-savjeti-hr","tag-logo-en"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Niste sigurni koliko trebate izdvojiti za dizajn logotipa? U nastavku klju\u010dan info koji \u0107e vam pomo\u0107i u definiranju cijene. Zatra\u017eite cijenu izrade logotipa Po\u0161alji upit Cijena dizajna logotipa mo\u017ee varirati, naj\u010de\u0161\u0107e ovisno o tome \u0161to je konkretan cilj koji treba posti\u0107i. Gledaju\u0107i ukupno dizajnerske usluge, logo je jedna od skupljih dizajnerskih usluga. 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