{"id":9536,"date":"2024-11-01T18:07:47","date_gmt":"2024-11-01T17:07:47","guid":{"rendered":"https:\/\/www.onpoint.hr\/?p=9536"},"modified":"2024-11-15T14:34:00","modified_gmt":"2024-11-15T13:34:00","slug":"sto-je-primarni-i-sekundarni-logo-sve-o-varijacijama-logotipa","status":"publish","type":"post","link":"https:\/\/www.onpoint.hr\/en\/sto-je-primarni-i-sekundarni-logo-sve-o-varijacijama-logotipa\/","title":{"rendered":"\u0160to je primarni i sekundarni logo? \u2013 Sve o varijacijama logotipa"},"content":{"rendered":"\t\t
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Svaki kvalitetan logo dizajn uklju\u010duje varijacije logotipa. Za\u0161to? Mo\u017ee vam se \u010diniti da vam je dovoljan samo jedan glavni logo, ali kada ga po\u010dnete koristiti, brzo \u0107ete shvatiti da trebate jo\u0161 koji oblik.<\/p>

Koje su varijacije i kako i za\u0161to se rade donosimo u nastavku.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3 osnovne varijacije logotipa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Logo \u0107ete koristiti na memorandumima, u potpisu maila, na webu, dru\u0161tvenim mre\u017eama; mo\u017eda \u0107ete tiskati letke, bro\u0161ure, plakate i sl. Svi ovi mediji su razli\u010ditih formata i dimenzija, stoga samo jedan oblik logotipa ne\u0107e na svima izgledati dobro. Zbog toga radimo logo varijacije.<\/p>

Varijacije logotipa su adaptirane verzije osnovnog logotipa, koje omogu\u0107uju fleksibilnost va\u0161em brendu. Radimo ih kako bi se va\u0161 logotip dosljedno prikazivao na razli\u010ditim mjestima.<\/p>

Postoje razne vrste logotipa<\/a><\/u>, ali bez obzira na vrstu, svaki logotip bi trebao imati 3 osnovne varijacije: primarni logotip, sekundarni logotip i logo znak<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1.\t\u0160to je primarni logotip?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Primarni (osnovni) logotip je glavni logotip za kori\u0161tenje. Ovi logotipi obi\u010dno su vodoravni i sadr\u017ee sve elemente brenda<\/strong> poput naziva, slogana, logo znaka, mo\u017eda \u010dak i godine osnutka i sl.<\/p>

Iz primarnog logotipa i elemenata koje on sadr\u017ei izvode se sve druge podvarijanate logotipa, ali i uzorci, boje i drugi elementi vizualnog identiteta. Ovo je logotip kojeg dizajner mora kvalitetno izvesti da bismo mogli kreirati ostatak vizualnog identiteta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\u0161to\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2.\t\u0160to je sekundarni logotip?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sekundarni logotip je va\u0161 logotip u alternativnoj orijentaciji. Mo\u017ee biti okomit ili vodoravan.<\/p>

Primarni logotip \u010desto ima dug naziv i puno elemenata, stoga je sekundarni logotip obi\u010dno jednostavnija varijanta primarnog logotipa<\/strong> s malo preslo\u017eenim elementima. On i dalje sadr\u017ei naziv, ali omogu\u0107uje da na\u0161 brend dobro izgleda tamo gdje primarni logo ne odgovara.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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3.\tLogo znak<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ono \u0161to znamo kao samo \u201elogo\u201c ili \u201elogo znak\u201c je ogoljena verzija primarnog logotipa<\/strong> koja sadr\u017ei njegov neprepoznatljiviji element \u2013 naj\u010de\u0161\u0107e ikonu ili ilustraciju iz primarnog logotipa.<\/p>

Ova varijanta slu\u017ei kao va\u0161 potpis na mjestima gdje nije primjereno staviti puni logo ili gdje logo treba biti vrlo sitan, pa bi elementi poput teksta bili ne\u010ditljivi. Logo znak je stoga \u010desto favicon<\/strong>, odnosno koristi se kao thumbnail<\/strong> i profilna slika<\/strong> u digitalnom okru\u017eenju.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Dodatna verzija logotipa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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U \u0161irem vizualnom identitetu mo\u017ee se kreirati jo\u0161 potrebnih varijanti logo dizajna kao \u0161to je podznak \u2013 on obi\u010dno i dalje sadr\u017ei pun naziv te neki dio primarnog logotipa, bilo logo znaka ili \u010dak inicijale.<\/p>

Podznak se tako\u0111er \u010desto koristi u obliku bed\u017ea odnosno amblema, kao dio \u0161ireg vizualnog identiteta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"onpoint\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Kako se napla\u0107uju verzije logotipa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Varijacije logotipa neodvojive su od osnovnog logo dizajna. Izrada varijacija logotipa trebala bi uvijek biti isporu\u010dena kao dio paketa logo dizajna<\/strong><\/span> i ura\u010dunata u cijenu, odnosno, u pravilu se primarni, sekundarni i ostali oblici logotipa ne napla\u0107uju zasebno, s obzirom da se varijacije izvode iz osnovnog logotipa od kojeg sve polazi.<\/p>

Iznimka mo\u017ee postojati ukoliko su podvarijacije logotipa naru\u010dene naknadno, odnosno ne izvodi ih izvorni dizajner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Svaki kvalitetan logo dizajn uklju\u010duje varijacije logotipa. Za\u0161to? Mo\u017ee vam se \u010diniti da vam je dovoljan samo jedan glavni logo, ali kada […]<\/p>\n","protected":false},"author":2,"featured_media":9537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[32],"class_list":["post-9536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graficki-dizajn-hr","tag-logo-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/posts\/9536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/comments?post=9536"}],"version-history":[{"count":13,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/posts\/9536\/revisions"}],"predecessor-version":[{"id":9632,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/posts\/9536\/revisions\/9632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/media\/9537"}],"wp:attachment":[{"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/media?parent=9536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/categories?post=9536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/tags?post=9536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}