{"id":9947,"date":"2025-04-16T11:54:20","date_gmt":"2025-04-16T10:54:20","guid":{"rendered":"https:\/\/www.onpoint.hr\/?p=9947"},"modified":"2025-04-16T12:05:37","modified_gmt":"2025-04-16T11:05:37","slug":"sto-cini-dobar-logo-check-lista-provjerite-ispunjava-li-vas-logo-kvalitete-dobrog-logotipa","status":"publish","type":"post","link":"https:\/\/www.onpoint.hr\/en\/sto-cini-dobar-logo-check-lista-provjerite-ispunjava-li-vas-logo-kvalitete-dobrog-logotipa\/","title":{"rendered":"\u0160to \u010dini dobar logo? Check lista: Provjerite ispunjava li va\u0161 logo kvalitete dobrog logotipa."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9947\" class=\"elementor elementor-9947\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f9808c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f9808c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-480eda0\" data-id=\"480eda0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-885890c elementor-widget elementor-widget-text-editor\" data-id=\"885890c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Svaki dobar logo ispunjava nekoliko klju\u010dnih kriterija koji ga \u010dine kvalitetnim \u2013 a to zna\u010di da imate logo koji za vas posti\u017ee cilj zbog kojeg ste ulo\u017eili u njega.<\/p><p>Evo o kojim se kriterijima radi i kako mo\u017eete provjeriti da li ih ispunjava i va\u0161 logo.<\/p><ul><li>Uo\u010dljivost<\/li><li>Responzivnost<\/li><li>Relevantnost<\/li><li>Svevremenost<\/li><li>Unikatnost<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cb20c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cb20c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07da865\" data-id=\"07da865\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8890b58 elementor-widget elementor-widget-heading\" data-id=\"8890b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uo\u010dljivost (= logo se lako pamti)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca01917 elementor-widget elementor-widget-text-editor\" data-id=\"ca01917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uo\u010dljivost zna\u010di da je va\u0161 logo zbog ne\u010dega vizualno privla\u010dan i zato ga ljudi primijete \u2013 to zna\u010di da bi va\u0161 logo trebao biti kreiran na na\u010din da je ili upadljiv, lako pamtljiv ili zanimljiv.<\/p><p><strong><em>Kako \u0107ete testirati ispunjava li va\u0161 logo kriterij dobre uo\u010dljivosti?<\/em><\/strong><\/p><p>Najbolji trik za testiranje ove kvalitete je da poka\u017eete svoj logo nekome tko ga nikad prije nije vidio te nakon 30-ak sekundi zamolite osobu da, bez ponovnog gledanja, logo proba rekreirati brzom skicom na papiru. Ova tehnika otkrit \u0107e nedostatke uo\u010dljivosti i pamtljivosti va\u0161eg logotipa, ako ih ima.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69ba638 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69ba638\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc62d26\" data-id=\"bc62d26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0def7fe elementor-widget elementor-widget-heading\" data-id=\"0def7fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Responzivnost (= logo je dobro tehni\u010dki izveden)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ad2e0 elementor-widget elementor-widget-text-editor\" data-id=\"14ad2e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Responzivni logotipi su oni koji se lako koriste u raznim primjenama, medijima, formatima i okvirima. Responzivan logo izgleda dobro bilo da se nalazi na plakatu, web stranici, dru\u0161tvenim mre\u017eama ili bilo kojem drugom mjestu.<\/p><p><strong><em>Kako \u0107ete testirati ispunjava li va\u0161 logo kriterij responzivnosti?<\/em><\/strong><\/p><p>Ako va\u0161 logo nema kreirane <a href=\"https:\/\/www.onpoint.hr\/sto-je-primarni-i-sekundarni-logo-sve-o-varijacijama-logotipa\/\">minimalno 3 varijacije<\/a>, va\u0161 logo prili\u010dno sigurno nema dobru responzivnost. Primjerice, ako va\u0161 logo sadr\u017ei dvije rije\u010di ili mo\u017eda horizontalnu orijentaciju vrlo vjerojatno \u0107e biti vrlo sitan i ne\u010ditljiv kao profilna slika na dru\u0161tvenim mre\u017eama. Zbog toga je potrebno kreirati <a href=\"https:\/\/www.onpoint.hr\/sto-je-primarni-i-sekundarni-logo-sve-o-varijacijama-logotipa\/\">dodatne varijacije logotipa<\/a>.<\/p><p>Osim primarnog i sekundarnog loga, va\u0161 logo bi trebao imati obavezno i crno-bijele varijante za uporabu na \u0161arenim pozadinama.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dff389b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dff389b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3aba263\" data-id=\"3aba263\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3be36bf elementor-widget elementor-widget-heading\" data-id=\"3be36bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relevantnost (= logo je smislen za ono \u0161to predstavlja)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e0932 elementor-widget elementor-widget-text-editor\" data-id=\"21e0932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Logo ne mora biti doslovan, ali dobar logo bit \u0107e vizualno izveden na na\u010din da posti\u017ee ono \u0161to je postavljeno kao komunikacijski relevantno za brend. Primjerice, NIKE-ov logo ne prikazuje tenisice, \u0161to je glavni proizvod kojeg prodaju, ve\u0107 simbolizira brzinu \u2013 jer je brzina i izvrsnost glavna odrednica brenda i ono \u0161to na kraju privla\u010di publiku ka brendu.<\/p><p><strong><em>Kako \u0107ete testirati ispunjava li va\u0161 logo kriterij relevantnosti?<\/em><\/strong><\/p><p>Testiranje relevantnosti mo\u017eete napraviti ako napravite test prema odre\u0111enoj skupini ljudi -prezentirate svoj logo i zatra\u017eite mi\u0161ljenje o tome na \u0161to ih logo asocira ili \u0161to misle da logo predstavlja. Va\u017eno je da logo poka\u017eete vi\u0161e ljudi, po mogu\u0107nosti onima koji spadaju u va\u0161u ciljnu skupinu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57a37f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57a37f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e60a5e\" data-id=\"1e60a5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36ba6b4 elementor-widget elementor-widget-heading\" data-id=\"36ba6b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Svevremenost (= logo koji ne zastarijeva)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47157cc elementor-widget elementor-widget-text-editor\" data-id=\"47157cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Logotip mo\u017ee imati neke popularne karakteristike u izgledu, ali njegova temeljna raspoznatljivost ne smije biti vezana za ne\u0161to \u0161to mo\u017ee \u201eiza\u0107i iz mode\u201c, stoga logo treba biti kreiran na na\u010din da su njegove glavne odrednice uvijek bezvremenske.<\/p><p><strong><em>Kako testirati ispunjava li va\u0161 logo kriterij svevremenosti?<\/em><\/strong><\/p><p>Vrlo jednostavno svoj logo probajte vizualno \u201eredizajnirati\u201c u razli\u010ditim stilovima te se potom zapitajte izgledaju li vam sve kreirane varijante kao isti logo samo u razli\u010ditim stilovima ili vam se \u010dini da je slabo raspoznatljivo da se radi o istom logu?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a79ef1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a79ef1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5160d4\" data-id=\"d5160d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cdcadf elementor-widget elementor-widget-heading\" data-id=\"4cdcadf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jedinstvenost (= logo kao niti jedan drugi)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1032e4 elementor-widget elementor-widget-text-editor\" data-id=\"f1032e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ne \u017eelite podsje\u0107ati na konkurenciju ili izgledati kao \u201ejo\u0161 jedna\u201c kompanija iz va\u0161e industrije. Kako biste to izbjegli va\u017eno je da va\u0161 logo ima svojevrsnu unikatnost.<\/p><p><strong><em>Kako testirati ispunjava li va\u0161 logo kriterij jedinstvenosti?<\/em><\/strong><\/p><p>Napravite istra\u017eivanje tr\u017ei\u0161ta \u2013 prou\u010dite brending svojih konkurenata, a jedinstvenost svog logotipa mo\u017eete provjeriti i <a href=\"https:\/\/images.google.com\/\">vizualnom pretragom online<\/a>, koja \u0107e vam omogu\u0107iti da vidite koliko je izvedba va\u0161eg loga sli\u010dna ili razli\u010dita od drugih.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a93023d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a93023d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dabe602\" data-id=\"dabe602\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f860124 elementor-widget elementor-widget-text-editor\" data-id=\"f860124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Da biste bili sigurni da je va\u0161 logo kvalitetno izveden, logo treba ispunjavati sve iznad navedene kriterije kvalitete. Ako niste sigurni kako navedene kriterije posti\u0107i u logotipu ili ste uo\u010dili nedostatke u svom postoje\u0107em logu i voljeli biste ih otkloniti, <\/strong><a href=\"https:\/\/www.onpoint.hr\/kontakt\/\"><strong>obratite se kvalitetnom logo dizajneru<\/strong><\/a><strong>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Svaki dobar logo ispunjava nekoliko klju\u010dnih kriterija koji ga \u010dine kvalitetnim \u2013 a to zna\u010di da imate logo koji za vas posti\u017ee [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,42],"tags":[32],"class_list":["post-9947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graficki-dizajn-hr","category-savjeti-hr","tag-logo-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/posts\/9947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/comments?post=9947"}],"version-history":[{"count":10,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/posts\/9947\/revisions"}],"predecessor-version":[{"id":9960,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/posts\/9947\/revisions\/9960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/media\/9948"}],"wp:attachment":[{"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/media?parent=9947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/categories?post=9947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onpoint.hr\/en\/wp-json\/wp\/v2\/tags?post=9947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}